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Golf Channel Signs on as Spirit Airlines* Newest Mile High Media Partner

Miramar, Florida (December 8, 2010) – Golf Channel has signed on as Spirit Airlines‟ newest onboard advertiser. As the leader in golf tournament coverage, Golf Channel will promote its GolfNow.com electronic tee-time service to the captive audience of 1.5 million travelers on Spirit‟s flights during the first quarter of the New Year.

Golf Channel has designed a series of GolfNow.com ads to appear on Spirit‟s overhead bins, tray tables, beverage napkins, cups and menus throughout the airline‟s entire fleet of Airbus A319s and A321s from January through March 2011.

Spirit Airlines‟ Mile High Media offers an innovative way to advertise through onboard media campaigns. **Mile High Media offers advertisers among the highest efficacy of any media delivering more sales to more people at the lowest cost of sale providing up to 2,000 times the impact of traditional media,** said Mile High Media Sales Director Michael Pewther. **In addition to providing unsurpassed value to our advertising partners, Mile High Media helps us keeps costs lower, which helps us to continue offering our customers the ultra low fares they know and love.**

Harrah‟s Entertainment is also among advertisers coming on board for the New Year. They will be promoting Harrah‟s Resort Atlantic City and Caesars Atlantic City on Spirit‟s overhead bins and seatback inserts. Quindo, Colombia is the new flight attendant apron advertiser.

Mile High Media opportunities are still available for 2011. Spirit‟s Mile High Media 2011 media kit, available at www.spiritair.com/advertise, features new value pricing for a variety of onboard advertising opportunities. From overhead bins, tray tables and seatback inserts, to cups, napkins and more, Mile High Media offers an entire suite of innovative branding options.

Onboard ads have the highest recall rate of all media at 79 percent, and generate an over 25 percent positive shift in intent to purchase. Where else can you find an average three-hour gaze time? Where else can you find 100 percent saturation with a targeted captive audience that will be actively engaged by your ad for an average of three hours? Why pay for a five-second gaze time on a billboard when you have more than 2,000 times the viewing exposure aboard a three-hour flight?

Onboard advertising with Mile High Media delivers over 300 times the viewing time compared to the average 30-second TV spot, and unlike TiVo, consumers cannot „skip the flight‟ and miss your ad. Bottom line, advertisers are more cost-conscious than ever and need to stretch their advertising dollars – and Mile High Media provides the ideal solution with personalized messaging placed onboard every plane throughout Spirit‟s entire fleet of Airbus A319 and A321 aircraft on all of its flights to 40 destinations throughout the U.S., Caribbean and Latin America.

03.01.2011. 07:10

 

 
 
 

 
 
 
 
 

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