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It isnt Middle of the Road for Southwest Airlines

Southwest Company Reports 15% Profit Increase. Southwest Airlines will tell you that it isnt safe to wander around freely in the middle of the road of ruin. What they will tell you is that profitability is about being the best in what you do. For 69 consecutive quarters, Southwest has reported a profit and this time the profit exceeds the previous years numbers by 15%. While some airlines are flailing, Southwest is managing to stay on top of their game by making it a goal to be the most responsive, the friendliest, and the most affordable airline company. The airline has always managed to combine great service with fares that do not take such a toll on the wallet. Southwest has been found to be the friendliest American airline when it comes to the many fees that travelers now have to face when they decide to travel by air.

Another aspect that has contributed to the profit growth in a time in which the struggling economy has prevented such growth for many companies, is the fact that Southwest sticks with what they have always believed in and they do not change their beliefs under any circumstances. Many big companies are constantly changing, which is something that Southwest Airlines does not do.

As a result of this consistency within their business, FlightStats has reported that Southwest Airlines has taken the honors of being the best airline in terms of all around service, rates, and the friendliness of the staff. Southwest also tied with American airlines for first place in June for having the least number of flight delays in the airline industry.

Despite the great achievements by Southwest Airlines to secure a profit for 69 quarters in a row and to avoid major flight delays in June, July did show a drop in traffic. This is the first drop since 2004, but coincides with the trends occurring within the airline industry. Southwest, being the largest discount airline is certainly not immune to any downward trends that may occur. It is all due to a weakening in the economy and the fact that ticket prices industry-wide have had to increase due to the rise in fuel costs.

However, the Dallas-based Southwest does remain the lowest priced airline in the industry, which does give them an edge amongst the other airlines.

21.08.2008. 13:07

 

 
 
 

 
 
 
 
 

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