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IBM InfoSphere Software is sailing with Princess Cruises

A subsidiary of Carnival Corporation, Princess Cruises, will be utilizing IBM InfoSphere Warehouse software in order to improve how they market their cruise line to the general public. The software is designed to measure the effectiveness of their marketing practices. As a complement to its marketing, Princess Cruises is going to use InfoSphere to analyze data that will determine which marketing practices are the most successful and which ones do not do the job in drawing passengers to the lines 17 ships.

Lou Fournier, vice president for information systems technology, says that InfoSphere was chosen because it is compatible with the existing infrastructure in which princess cruises operates. It is software that is proven to perform well and also provides added tools to help the company evaluate both marketing and management strategies in an effort to make them better. InfoSphere also takes care of certain IT requirements that make sure the most important applications are running correctly. A good example is of a process that took 10 hours to complete will now have the ability to complete in 10 minutes. Storage capacity of data is also reduced by up to 70%.

Inhi Cho, Vice President of IBM Data Management Marketing says, Our relationship with Princess Cruises demonstrates IBMs commitment to help companies achieve high performance through data management innovations. Theres a shift underway in the database software market as our partners and clients increasingly choose IBM. IBM InfoSphere Warehouse helps clients unlock the value of key business data, which is what IBMs Information on Demand strategy is all about.

InfoSphere more or less provides certain features and certain capabilities that can keep up with the demands of customers for instant information and for analytics. This is great considering that Princess Cruises is a global tour company that offers luxurious cruises on 17 modern ships that have a rather innovative design. With InfoSphere in place, Princess Cruises can determine what needs to be done to help more people enjoy what they have to offer.

21.08.2008. 13:58

 

 
 
 

 
 
 
 
 

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