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JetBlue Announces Its Own Wine Expert, Jon Bonne

SAN FRANCISCO, CA -- (Marketwired) -- 10/23/14 -- In anticipation of the launch of its new Mint service to San Francisco, JetBlue Airways (NASDAQ: JBLU) today announces its very own wine expert, Jon Bonné. The esteemed wine expert is also the Wine Editor at The San Francisco Chronicle and author of the award-winning book The New California Wine.

In this unique role, Jon is responsible for selecting the wines that will be served onboard JetBlue, specifically the selections for the airline*s premium offering, Mint. As Mint is offered on transcontinental routes from New York*s JFK Airport to Los Angeles International Airport (LAX) and San Francisco International Airport (SFO) (starting October 26, 2014), JetBlue opted to select the very best wines that California has to offer.

**We are continuously working to enhance the Mint experience. The wine menu will undoubtedly be a focal point for those traveling in Mint and we want to offer our customers something that is truly different from anything they can get elsewhere in the sky. As an independent airline, when it came to our wine selection, we decided to work with smaller winemakers with the same entrepreneurial spirit and desire to innovate to ensure that our customers get to discover unique options they wouldn*t find on other airlines,** said Jamie Perry, director of product development, JetBlue Airways. **To bring our unique wine menu to fruition, we partnered with Jon Bonné, who brings his one-of-a-kind wine expertise to JetBlue and will provide our customers with an exceptional wine tasting experience onboard.**

The selection, which will be available onboard shortly, includes a rare treat for those that may like to imbibe in the sky: the Juvenile Zinfandel from Turley Wine Cellars, California*s foremost Zinfandel producer. The range of wines includes selections from other top-quality California producers: Birichino Malvasia Bianca from Monterey County, the Lioco Sonoma County Chardonnay, Copain*s Tous Ensemble Pinot Noir from Mendocino*s Anderson Valley, and Roederer Estate Brut, made by the California outpost of Champagne Louis Roederer.

**It*s incredibly exciting to debut the new Mint wine program. This is a unique opportunity to bring a remarkable quality of wine to customers, and to rewrite the rules for airline wine selection. Our goal is to provide customers with wines they*d expect to find in top restaurants and boutique shops. We*ll focus on a new generation of small California producers and will introduce them to the emerging revolution in taste that is taking place on the West Coast. It*s exactly the sort of experience I believe JetBlue*s customers have come to expect,** said Jon Bonné.

27.10.2014. 11:37




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