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JetBlue Airways Announces Partnership With Google Maps to Provide Real-Time Flight Tracking Feature

NEW YORK, June 5, 2007 (PRIME NEWSWIRE) -- JetBlue Airways Corporation (Nasdaq:JBLU) today announces a partnership with Google Maps to provide customers with a real-time flight tracking channel on its signature seatback televisions to map the aircraft*s route. To celebrate, the low-fare, high-frills airline is launching a **JetBlue Point of View** photo contest(a), inviting customers to share their own summer travel routes on a Google Maps mash-up on www.jetblue.com/google.

Customers can enter the contest by visiting www.jetblue.com/google and submitting their favorite photo taken from the window of any JetBlue flight scheduled between June 5 and September 3. One photo can be submitted per email address along with the date of travel, origin and destination cities, and the approximate location of where the photo was taken in-flight. As an option, customers can also submit the name of the JetBlue plane that flew them to their destination. JetBlue will post customer photos to a Google Maps mash-up, where customers can vote on their favorite shots at the end of the summer. Based on customer votes, the top 10 photographers will receive roundtrip travel for two to any of the airline*s 54 destinations.

**We*re constantly looking for ways to enhance our customers* in-flight experience,** said Brett Muney, Manager Product Development for JetBlue. **With the addition of Google*s advanced mapping technology, our customers can enjoy a seat with a view -- tracking their flight*s altitude, speed and location on the way to their destination. We look forward to future product developments with Google as we continue to innovate our in-flight entertainment options and other products.**

**Google is pleased to provide our innovative mapping technology to JetBlue*s customers,** said John Hanke, Director of Google Maps and Earth. **We*re excited to see Google Maps in use at 35,000 feet.**

The moving map feature will be located on channel 13 of JetBlue*s in-seat satellite television system, provided by LiveTV. In addition to in-flight tracking, customers can also refer their friends, family and loved ones to www.jetblue.com, where their flights can be tracked live using Google*s technology online, including the flight*s estimated departure and arrival times.

Using this same Google Maps feature, customers will also be able to track **Blue Betty,** JetBlue*s customized 1992 Airstream RV, as she takes the JetBlue Experience on the road. Betty is an exciting and interactive way to communicate the low-fare airline*s product and brand to customers across the country. For more information about Blue Betty and to track where she has been and where she*s headed via Google Maps, visit www.jetblue.com/bluebetty.

02.04.2011. 07:59

 

 
 
 

 
 
 
 
 

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