Special Livery Aircraft and New Tailfin Design As Airline Celebrates 17 YearsFeb 20, 2017
NEW YORK--(BUSINESS WIRE)-- JetBlue (NASDAQ:JBLU) today announced eye-catching additions to the airline*s fleet with the very first special livery for an Embraer 190 and a new tailfin design that will appear on multiple aircraft this year. The airline is introducing the new paint schemes as it celebrates its 17th anniversary this month.
**Our design team has done an outstanding job of visually telling a JetBlue story through their fresh and creative lens,** said Jamie Perry, vice president marketing, JetBlue. **Whether looking to the skyline of our hometown for inspiration or creating a storyline to bring a paint scheme to life, the team keeps surprising our crewmembers and our customers with their innovative work.**
*Blueprint* Is Born
JetBlue has a long tradition of adding unique, special liveries to its Airbus A320 fleet and that tradition is expanding to the airline*s E190 fleet.
Often referred to as the backbone of the operation in cities like Boston; Washington, D.C.; and San Juan, Puerto Rico, JetBlue*s design team created a paint scheme that showcased the so-called **bones** of the 100-seat aircraft. Drawing upon the styles of various aviation, nautical and space exploration vehicle cut-away diagrams, the JetBlue design team created a mechanical x-ray of sorts infused with some JetBlue fun.
The see-through paint job draws on both the technical and fanciful aspects of air travel. Mechanical features like the nose gear, jet engine and yoke were among the more obvious design elements to include. But for the onboard features, JetBlue designers drew upon their own travel experiences, crewmember tales, and the airline*s loyal customers for inspiration, even creating fictional characters to compile a list of the items they might be traveling with. Plane spotters are encouraged to give the overhead bins, under-seat storage areas, and the luggage holds a closer look to see if they can spot the nearly 50 items these **Blueprint** customers are traveling with.
Although **Blueprint** features just three signature JetBlue colors, it is one of the airline*s most intricate special livery designs and took nearly two weeks to paint at a facility in Quebec. The first-ever JetBlue E190 special livery debuted at Boston*s Logan International Airport and will operate on routes served by the E190 throughout the JetBlue network.
*Highrise* Reaches for the Skies
JetBlue has come a long way since launching its first two routes, now flying to 100 destinations across the U.S., Caribbean and Latin America. And even as the airline looks toward more growth in the years ahead there*s still no place like home. That*s why New York*s Hometown Airline is honoring the city that never sleeps with a tailfin take on the buildings that form the iconic skyline.
The design, which depicts the image of bright lights through window panes of city high-rises, is meant to reflect JetBlue*s growth and New York*s perpetual desire to reach for the sky. Four of JetBlue*s signature colors are reflected in **Highrise** and the illuminated windows can be rearranged creating a slightly different pattern on different aircraft tailfins.
The **Highrise** pattern debuted at New York*s John F. Kennedy International Airport (JFK) and will be added to additional aircraft this year across the JetBlue network, so customers can be on the lookout for the newest tailfin design in a city near them.
JetBlue Nearing the Launch of Havana as Its 100th City10/20/2016
NEW YORK--(BUSINESS WIRE)-- JetBlue (NASDAQ:JBLU), the first U.S. airline to bring affordable and convenient air travel to Cuba after more than 50 years, today announced the long-anticipated addition of service to Havana*s José Martí International Airport (HAV) starting in late November (a). Havana, the airline*s fourth Cuban destination and 100th destination network-wide, will be served by daily roundtrip flights from three JetBlue focus cities on the airline*s newest Airbus A321 aircraft and its award-winning customer service:
• New York*s John F. Kennedy International Airport (JFK): Daily roundtrips begin on November 28, 2016
• Orlando International Airport (MCO): Daily roundtrips begin on November 29, 2016
• Fort Lauderdale-Hollywood International Airport (FLL): Once-daily roundtrips begin on November 30, 2016 and a second daily roundtrip (except Saturdays) begins December 1, 2016
Known for offering a customer-focused experience at a competitive price, JetBlue continues to make Cuba more affordable for those who meet government travel requirements. Introductory fares from Florida start at $54 one-way (b) and introductory fares from New York start at $99 one-way (b), including Cuban government-required health insurance coverage.
**Our historic first flight kicked off a new era in travel to Cuba, and once again JetBlue will make history with flights that finally make flying to the Cuban capital simple, affordable and enjoyable,** said Robin Hayes, president and chief executive officer, JetBlue. **It*s remarkable that a startup airline less than 17 years old will mark Havana as its 100th destination.**
With service to Havana, JetBlue – which launched its first flight in February 2000 – will serve 100 destinations across 22 countries in the U.S., Latin America and the Caribbean.
JetBlue Celebrates the Culture of Cuba by Supporting the American Museum of Natural History*s Upcoming Exhibition: ¡Cuba!
To mark the inaugural flights, JetBlue will celebrate Cuba*s distinctive cultural heritage in its home at JFK*s Terminal 5 (T5) and in partnership with the American Museum of Natural History.
A special Live From T5 concert will kick off inaugural day on November 28 with performances from an award-winning Cuban music group and a New York-based Cuban dance group. Additionally, travelers passing through T5 will be able to take in a live mural creation by a Cuba-based artist. Other inaugural festivities will include traditional Cuban food and remarks to commemorate JetBlue*s first commercial flight to Havana.
JetBlue will also proudly highlight its support of ¡Cuba!, an exhibition by New York*s American Museum of Natural History. The exhibition opens to the public at the museum*s Manhattan location on November 21. ¡Cuba! will showcase the country*s biodiversity, culture and life and will invite visitors to discover Cuban nature and Cuban culture through music, dance performances, and a variety of interactive experiences.
**We are delighted to launch this wonderful partnership with JetBlue as corporate sponsor of our upcoming exhibition ¡Cuba!** said Ellen V. Futter, President of the American Museum of Natural History. **Our exhibition grows out of an unprecedented scientific and educational partnership with the National Natural History Museum in Havana, and we are so pleased to have JetBlue*s support of the Museum as we continue our work both globally and locally to advance scientific research, education, and cross-cultural understanding.**
As a leader in science and conservation, the American Museum of Natural History has long-standing research and capacity development collaborations with Cuban scientists at a number of institutions. Museum scientists have participated in nearly 30 expeditions and field projects to Cuba over the last 120 years.
Removing the Cost & Complexity of Cuba Travel
True to its customer focus, JetBlue is taking a number of steps unique to its Cuba service to set it apart from competitors known for offering high prices and inferior service:
• Affordable fares: JetBlue is introducing a low starting fare to make Cuba more accessible to those visiting family members or traveling to Cuba for cultural, business or group travel.
• Health insurance included: JetBlue will include Cuban government-required health insurance coverage for all travelers on all Cuba-bound flights so that customers do not have to worry about obtaining the insurance separately.
• Affidavit in a few clicks: Under U.S. regulations, every customer traveling to Cuba must complete an affidavit affirming the customer is going for one of 12 reasons of approved travel from the U.S. Department of Treasury. JetBlue has built the completion of the affidavit right into the booking process so it can be finished in only a couple of clicks.
• Day-of-travel Cuban Tourist Visa (Tourist Card): Separate from the U.S. regulated 12 categories, visitors must also obtain an entrance visa into Cuba. For customers who qualify for a Cuban Tourist Visa (Tourist Card), JetBlue will make those visas available for purchase upon check-in at one of its gateway airports or at the gate for connecting customers on the day of travel. All travelers to Cuba must make their own determination with respect to the appropriate type of visa required by Cuba for their purpose of travel.
All customers traveling to Cuba must be authorized to do so under the U.S. government*s Cuban Assets Control Regulations and they must certify that they qualify for one of the twelve approved travel categories outlined by the U.S. Department of Treasury. All travelers to Cuba must make their own determination with respect to the appropriate type of visa required by Cuba for their purpose of travel.
Flights between the U.S. and Havana will be operated on JetBlue*s Airbus A321 aircraft which offers the airline*s award-winning service, featuring the most legroom in coach (c); free Fly-Fi, the fastest broadband internet in the sky (d); complimentary and unlimited name-brand snacks and soft drinks; free, live DIRECTV® programming and 100 channels of SiriusXM® radio in every seatback.
JetBlue Grows Presence in Both Fort Lauderdale-Hollywood And The Caribbean With New Aruba FlightsNEW YORK--(BUSINESS WIRE)-- JetBlue (NASDAQ: JBLU) today announced it is launching service between Fort Lauderdale-Hollywood International Airport (FLL) and Aruba*s Queen Beatrix International Airport (AUA). Daily flights between South Florida and the popular Caribbean destination take off January 4, 2017. Seats are on sale today with fares starting at$99 one-way (a).
**We are thrilled to announce more Fort Lauderdale growth and new non-stop service to Aruba,** said Dave Clark, vice president network planning at JetBlue. **With miles of picturesque beaches, a variety of outdoor and beach activity options and fantastic resorts Aruba continues to be a destination JetBlue customers can*t get enough of. With new flights from Fort Lauderdale we are making it easier than ever to get to Aruba no matter where our customers are flying from.**
JetBlue currently serves Aruba from its New York-JFK and Boston focus cities with daily flights. It also offers weekly Mint flights seasonally from both airports, which feature the airline*s successful premium service with lie-flat seating and tapas style dining. Mint from New York launches September 10, 2016 and from Boston on November 5, 2016. Fort Lauderdale-Hollywood service will provide a third nonstop Aruba gateway and allow for convenient connections from across the growing JetBlue network
**Of Aruba*s total 1.22 million stay-over visitors in 2015, we welcomed a 7.7 percent increase in U.S. travelers,** said Otmar Oduber, Minister of Tourism, Transportation, Primary Sector and Culture. **As Aruba grows annually, JetBlue remains a valuable partner in accommodating the increased demand for travel to our One happy island — where year-round sunshine, award winning beaches and diverse culture are only the beginning of the Aruba adventure.**
**Aruba*s expanded partnership with JetBlue will continue to raise our island*s tourism to new heights,** said Ronella Tjin Asjoe-Croes, CEO of Aruba Tourism Authority. **This new daily service allows Aruba to cater to our key Ft. Lauderdale market — while also serving as a crucial feeder market for U.S. westerners who have shown an increased propensity to visit Aruba in recent years.**
This is the latest in a series of announcements from JetBlue regarding new service at Fort Lauderdale-Hollywood where the airline is the largest carrier and where it intends to grow to up to 140 daily flights in the coming years. Already this year, JetBlue has added or announced new nonstop destinations including Nashville, Tenn., New Orleans, San Diego, Barbados, and Quito, Ecuador. Later this week, JetBlue will launch service to Santa Clara, Cuba, the first of four Cuban cities the airline tentatively plans to serve from Fort Lauderdale-Hollywood, subject to receipt of government operating authority.