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Frontier Airlines Wins Gold Effie

DENVER, June 10, 2010 - Frontier*s popular spokesanimals have a lot to celebrate today after winning a gold Effie at the annual advertising awards in New York City Tuesday night. Frontier, a wholly owned subsidiary of Republic Airways Holdings, Inc. (NASDAQ: RJET), shared the sustained success category with Phillips Distilling Company and the United States Marine Corps.

**This is such an amazing achievement for Frontier,** said Ian Arthur, VP of marketing and branding. **When you look at the successful campaigns that didn*t achieve gold in this category, like the Got Milk? and Orbitz gum campaigns, you can truly appreciate what an amazing honor this is for Frontier and our agency, Grey Worldwide. This win truly belongs to the customers and employees who have supported us throughout the years.**

The prestigious Effie Awards recognize leaders in the advertising industry not only for the creativity of their campaigns, but also the effectiveness. The sustained success category honors campaigns that have succeeded for a period of five or more years. Past winners of the gold sustained success Effie include Energizer, BP, MasterCard, Corona Extra and IBM.

**It*s been an amazing trip these past seven years,** said Shawn Couzens, VP creative director for Grey New York. **The advertising has given the brand a unique voice, allowing us to connect with consumers in a truly meaningful way. This cast of characters has helped us weather numerous challenges from combating competitors with deep pockets, to record fuel costs, bankruptcy and the subsequent decision to bring Midwest under the Frontier banner. The ad campaign was an essential component to Frontier*s expansion and survival and the Effie is a great recognition of this achievement.**

Frontier launched the popular **a whole different animal** campaign in 2003 to rave reviews. With nearly 100 different storylines, including the popular **Flip to Mexico** and **Denver*s favorite animal** campaigns, Frontier*s loveable spokesanimals have helped the airline achieve a number of accolades; including recognition in the Moriarty, Mitchell and Wells textbook **Advertising: Principles and Practices** and a parody ad for the cartoon **South Park.**

Watch Frontier*s latest campaign at YouTube.com/flyfrontiervideos. To learn more about the famous spokesanimals, please visit FrontierAirlines.com/animal-tales.

11.06.2010. 13:32

 

 
 
 

 
 
 
 
 

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