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First Bag is Free With the Delta SkyMiles Credit Card from American Express

Just in time for the peak summer travel season, American Express (NYSE: AXP) and Delta Air Lines (NYSE: DAL) today announced the launch of a new benefit for U.S. Consumer and Small Business Gold, Platinum and Reserve Delta SkyMiles Credit Cardmembers. Starting June 1, 2010, Delta SkyMiles Credit Cardmembers will receive a free first checked bag on every Delta flight -- up to a $50 savings per person on a round-trip ticket -- available for up to nine people in the same reservation.

**We are delighted to offer this new benefit to our Delta SkyMiles Cardmembers,** said Tracey Beberman, Senior Vice President and General Manager, Co-Brand Partnerships, American Express. **Cardmembers have told us that they value being recognized when they travel with Delta. We believe that this new first checked bag free benefit does just that and more. It provides tangible savings for Delta SkyMiles Credit Cardmembers when they fly.**

**Baggage fee waivers are one of the benefits we provide to reward some of our most engaged customers.,** said Jeff Robertson, Vice President - SkyMiles. **The long-standing relationship with American Express has given us the ability to now extend this valuable benefit to Delta SkyMiles Credit Cardmembers and their traveling companions.**

The new Card benefit applies to up to nine people traveling in the same reservation including the Cardmember. As a result, a family of four could save up to $200 when flying round-trip. Cardmembers receive a first checked bag fee waiver upon check-in.

First and Business Class passengers, SkyMiles Medallion members, and passengers with a confirmed Full Y Class Economy ticket may continue to check up to two bags at no charge.

More information about this new benefit is available at Customers interested in applying for or learning more about Delta SkyMiles Credit Cards from American Express may visit

Delta SkyMiles Credit Card Benefits and Features

American Express offers several Delta co-brand Credit Cards, including the Gold and Platinum Delta SkyMiles Credit Cards, and Delta Reserve Credit Card. In addition to the new **First Bag Free** benefit, these Cards offer many features including:

The ability to earn miles with no earning caps The ability to earn double miles on all Delta purchases and one mile on every eligible dollar spent on other purchases Exclusive access to the Pay with Miles feature, allowing Cardmembers to use miles toward the entire or a portion of the cost of any Delta seat with no black out dates or seat restrictions Complimentary Delta Sky Clubâ„¢ access for Delta Reserve Credit Cardmembers, with discounted rates for Gold and Platinum Delta SkyMiles Credit Cardmembers A domestic companion certificate upon annual renewal of Cardmembership The option to redeem miles at discounted redemption rates on hotel stays, car rentals merchandise and more Ways to earn Medallion Qualification Miles with the Platinum and Reserve Delta SkyMiles Credit Cards Award-winning customer service and valuable retail and travel protection

The **My Card Can** Campaign

American Express is also launching a new 360-degree marketing campaign, **My Card Can,** to build awareness for the new benefit as well as reinforce valuable existing benefits and features. Ads will run nationally with a concentration in key Delta hubs within the U.S. including Detroit, Memphis, and Minneapolis/St. Paul.

The marketing campaign also reminds consumers that the Delta SkyMiles Credit Card from American Express is the exclusive Credit Card of Delta Air Lines in the U.S. and the only Card that allows consumers to earn SkyMiles from Delta SkyMiles Credit Card purchases and from flying on Delta.

07.05.2010. 12:49




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