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Spirit Airlines* Shareholders Elect Dawn M. Zier as New Board Member

MIRAMAR, Fla., June 19, 2015 (GLOBE NEWSWIRE) -- Spirit Airlines (Nasdaq:SAVE) announced today that its shareholders have elected Dawn M. Zier as its newest board member, effective June 16, 2015.

**We are looking forward to Dawn Zier becoming a member of our board,** said Spirit*s Chairman of the Board, Mac Gardner. **With Dawn*s demonstrated leadership and consumer marketing expertise we will add an experienced voice to help best position Spirit*s Bare Fareâ„¢ plus Frill Controlâ„¢ model as we continue to implement our growth strategy.**

**I am impressed with the strategy that the management team has articulated to drive growth in this category,** said Ms. Zier. **I*m looking forward to partnering with President & CEO Ben Baldanza and the rest of the Board.**

Since November 2012, Ms. Zier has served as President and Chief Executive Officer of Nutrisystem Inc., a leading commercial provider of weight loss products and services, and as a member of its board of directors. She has led the turnaround of Nutrisystem by successfully changing the trajectory of the business and delivering customer and shareholder value with seven consecutive quarters of year-over-year growth. An engineer by education, Ms. Zier has spent most of her career in marketing, keeping her finger on the pulse of global consumers. Before joining Nutrisystem, Ms. Zier spent 20 years at Reader*s Digest Association, a global media and direct marketing company, serving in a range of leadership positions, most recently as president of the company*s international business. Before joining RDA, Ms. Zier held positions at AT&T, Chase Manhattan Bank, and Prodigy Services Corporation. She has an MBA from the MIT Sloan School of Management as well as a Master*s of Science degree in Electrical Engineering and Computer Science from MIT. She received her Bachelor*s of Engineering degree in Electrical Engineering and Computer Science from the State University of New York at Stony Brook.

26.06.2015. 07:32

Spirit Delivers What Customers Want Most

MIRAMAR, Fla., March 17, 2015 (GLOBE NEWSWIRE) -- Customers are starting to understand Spirit Airlines (Nasdaq:SAVE) is different than other airlines. The message sent has been successful: those differences save them money on travel, which has led to the airline*s rapid growth and popularity. In fact, Spirit has seen a 40% growth in customer satisfaction according to internal surveys. This growth has also led to Spirit being included in the Department of Transportation monthly Air Travel Consumer Report beginning this year. Most airlines will only focus on the area of the report where they perform well - not Spirit. The Ultra-Low Cost Carrier actually wants consumers to better understand what the report says and focus on what is important to consumers, even if it means drawing attention to the areas where they didn*t score so well.

**The DOT provides a comprehensive report, but it is a lot of data that can be difficult to understand,** said Spirit*s President and CEO, Ben Baldanza. **We want consumers to be able to focus on the important information the report provides that actually shows how carriers are taking care of their customers.**

According to the DOT, Spirit performs well in these categories:

• Spirit is far and away the leader in lowest airfares and total price, even after adding options.

• The January report shows Spirit was among the best when it came to fewest canceled flights and fewest lost pieces of luggage, two areas consumers get most frustrated with regarding air travel.

• Spirit had a high number of complaints - although they weren*t the worst on the list. Spirit has embraced complaints as a tool to help educate customers on the airline*s unique model.

Best Fares, Best Price

Spirit continues to lead the industry in the lowest price for airfares - which is the measure that most consumers rank as their highest priority when choosing an airline. DOT statistics show that Spirit*s fares are on average 42% less than other airlines.* That equates to a potential savings of nearly $770 million for Spirit customers.**

On-Time Performance

For decades most news stories regarding the DOT report focus on **delays** and **complaints,** two areas that may seem on the surface to be a clear reflection of consumer frustration. Spirit CEO Baldanza contends consumers have been steered into thinking those categories are a true reflection of performance, while they can be highly misleading.

**Don*t get me wrong, we don*t ever want to have a delayed flight, and we want to have zero complaints; but we*re in the airline industry and those things are going to take place with every airline,** added Baldanza. **The fact is many airlines *game* the system when it comes to on-time performance. When you understand this fact and understand the different nature of complaints, it can quickly change your perspective.**

Spirit had 71.3% of their flights arrive on-time, just below the industry average of 76.8%, although almost 20% of those delays were due to weather, airport, and security issues. While there were other airlines whose performance was worse, Baldanza suggests **delays** are a part of the airline industry. Most air travelers have experienced a delay; but it doesn*t adversely affect their trip. However, when an airline cancels your flight, it can ruin a vacation or destroy a business opportunity.

**That*s why Completion Factor - or fewest canceled flights - is a measure of taking care of customers that should also be considered,** says Baldanza. **At Spirit we*re committed to getting you to your destination on your flight, even if it means taking a delay.** The DOT report shows Spirit ranked near the top of the industry only canceling 1.1% of their flights, compared to the industry average of 2.5%.


In the January DOT report Spirit ranked second for the most number of complaints. Baldanza points out there is a relatively small number of complaints, and the specific nature of those complaints is often overlooked.

Spirit had 7.99 complaints for every 100,000 passengers. That means that 99.99% of Spirit*s customers did not complain to the DOT about their service on Spirit. **I can*t think of any company that would change their practices based on complaints from such a tiny fraction of their customers,** added Baldanza.

The airline*s reading of the DOT report shows business model complaints make up 35% of Spirit*s complaints.

**When a customer is upset that we have more seats on the plane than other airlines or they don*t like that we charge $3 for a soda, that*s a business model complaint and is much different than if we don*t provide the service we promise,** says Baldanza. **Our business model saves people a lot of money, and that*s what we*re all about at Spirit, so we*re not going to change in those areas. However, if we lose your luggage, or make a mistake of some kind, we will work to fix the situation and make it right. While we always want to get better, we think the DOT report shows that we are successfully doing the things that the vast majority of our customers care about most, like not canceling your flight or losing your luggage - and we do this while saving customers a lot of money!**

Comments (0) 31.03.2015. 12:57

American Airlines Rewards Its Customers with Lucrative Mileage Promotion for 2015

FORT WORTH, Texas – American Airlines will reward its customers with a bonus mile promotion in 2015, making the AAdvantage program the most generous in the industry. The promotion will offer AAdvantage® and Dividend Miles® members more miles based on the distance flown, the fare purchased and the member*s elite status level.

President, AAdvantage Loyalty Program Suzanne Rubin said: **As the largest airline in the world, with a global network that spans 54 countries, our frequent flyer program must also be the best in the business. A mile flown continues to be a mile earned in AAdvantage, and now we*re going to reward customers even more when they purchase a First or Business Class ticket.**

Beginning Jan. 1, American will reward customers that are members of either the AAdvantage or Dividend Miles programs with bonus miles for purchased First or Business Class tickets on all eligible flights marketed or operated by American or US Airways. The promotion applies to all travel between Jan. 1 and Dec. 31, 2015.

Eligible flights for AAdvantage members include all AA and US-marketed and operated flights (including codeshare flights between the two carriers), and AA or US-marketed, partner-operated flights, including British Airways, Iberia, Finnair, Japan Airlines and Qantas. Until the company merges the frequent flyer programs in the second quarter 2015, eligible flights for Dividend Miles members will include all AA and US-marketed and operated flights (including codeshare flights between the two carriers).

The airline*s promotion provides bonus miles in addition to base mileage and elite status/class of service bonuses that customers normally earn. The amount of bonus miles earned will depend on the customer*s elite status level and the length of the flight.

*Z is only applicable on eligible US Airways-marketed or operated flights.

Registration for the promotion is not necessary, as all bonus miles will be automatically added to members* accounts after the eligible flight is complete.

As previously announced, also beginning Jan. 1, bonus miles for AAdvantage members on Business Class tickets on American and US Airways will increase from 25 to 50 percent to align with what Dividend Miles members receive today.

Over the past year, American has rolled out enhanced benefits to members flying on either airline, including:

 The opportunity to earn and redeem miles on American or US Airways, with all eligible travel on either airline counting toward elite status qualification in the program of that member*s choice

 Reciprocal benefits for elite status members when flying either airline, including First and Business Class check-in, complimentary checked bags and priority security and boarding

 More lounge access, with reciprocal club access for Admirals Club® and US Airways Club members

 Easy access to the combined company*s expanded network through the codeshare between American and US Airways, which allows the ability to sell seats on both airlines* flights

 Bringing US Airways into the award-winning oneworld® alliance, offering more options across the Atlantic and an easier and more rewarding global travel experience to Europe and beyond

 The ability to easily stay connected while customers fly with Monthly Traveler and Daily Wi-Fi passes, valid on both American and US Airways

Today*s announcement follows American*s decision to invest $2 billion in customer improvements, including:

 New seats from nose to tail on several aircraft types and fully lie-flat seats on all of American*s long-haul, international fleet

 Satellite-based Internet access, providing connectivity for in

ternational flights  A new look and feel to Admirals Club lounges with upgrades to food and furnishings

 Onboard power ports and video screens at every seat on nearly all new delivery aircraft

 Modernized airport experience with improved and updated kiosks to expedite airport check-in

28.12.2014. 13:28




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